20/08/2024
What is soil health and why it matters?
Whether you’re a commercial grower or a gardening enthusiast, one crucial element supports healthy plant ...
A GROUNDBREAKING NEW APPROACH FOR FARMERS | ECO-FRIENDLY PRODUCTS FOR GARDENERS
Discover our revolutionary nature-based products now.
As the British agricultural industry has become increasingly demanding and short sighted, farmers have been forced to adopt more intensive farming methods, leading to extreme soil degradation, extreme losses of soil biodiversity, and an alarming reduction in the fertility of British soil. Some experts have claimed that, as a result, at the current rate UK soil only has 80 harvests left. MAD is here to Make A Difference and change that.
With our concept of ‘living soil’ and our revolutionary ingredients, of hydrogel, frass, and seaweed-based bio stimulants, using MAD alongside standard fertilizers has been proven to drastically outperform the use standard fertilizers alone, both in terms of yield and crop quality, whilst simultaneously reinvigorating the soil and regenerating its biodiversity, which is so crucial to fertility. Using MAD products reduces the use of fertilizer by up to 50%, saving our customers money without having to sacrifice on yield.
Our process is truly unique, using waste products from local breweries and paper production, feeding them to the Black Soldier Fly, and processing the resulting waste into a carbon negative product that will transform British gardens and agriculture.
Pioneering, bespoke, products for your soil and crop’s health
Boost crop health, expand yield, and slash water and fertilizer use by 50% with unique products custom designed for your farm’s unique conditions.
An effective, organic, peat-free solution
Achieve success with your gardens and allotments with our organic, peat-free, plant-based products. Grow, bigger, healthier plants whether you’re a seasoned hand or a beginner green finger.
Drastically improve strike rates, reduce replanting, and accelerate growth
Improve strike rates by up to 90%, cut replanting and maintenance costs, and protect your forest or woodland’s health and diversity through drought and dry periods.
Achieve consistent and more vibrant produce for your business
With improved water retention and nutrient availability, your plants will experience stronger growth, brighter blooms, and a consistently superior yield.
Our Process: From plant to product
1/ Research & Development
More than 5 years research and development alongside Durham University and some of the world’s leading scientists in regenerative farming and soil condition, the efficacy of MAD’s product range is backed by years of reliable data and evidence.
2/ Sustainable Sourcing
Ethical and sustainable practices protect the integrity of all MAD products. Using mostly waste products from other industries we can tell you where all our ingredients have come from and how they have been processed, and why.
3/ Production
MAD production processes facilitate the development of individual microbiomes, through processing waste products, in turn creating healthy, living soil that will transform the fertility of soil.
4/ Application
MAD products are easy to apply and have a cumulative impact over time. No specialist equipment is needed for farmers and commercial growers. Our organic products are safe for both large scale and domestic users.
Why Choose MAD?
Sustainable, Effective, Revolutionary
Sustainable
practices
MAD Moisture and its family of products are organic, plant-based, and easy to use. They promote healthier, more vibrant plants naturally, cutting down on synthetic chemicals and watering frequency. With frass added to MAD Moisture+ and MAD Maxx’d, you also reduce food waste and CO2 emissions—each kilogram of frass offsets over 7 kg of CO2. By choosing MAD products, you’re not just helping your plants thrive—you’re making a positive impact on the planet.
PROVEN
RESULTS
Working with top experts in regenerative farming and soil health, our sustainable products deliver proven results. MAD Moisture, MAD Moisture+, and MAD Maxx’d effectively lock moisture into the soil, reducing runoff and ensuring consistent nutrient uptake. This means healthier plants with less watering and feeding, saving you time, effort, and money while supporting sustainable practices.
EXPERT
SUPPORT
Our expert team at MAD Company designs and manufacture innovative, plant-based solutions that enhance crop health, quality, and yield. We collaborate with leaders in agriculture and horticulture to create sustainable blends that are easy to apply, cost-effective, and deliver outstanding results. Whether you’re in farming, forestry, a c commercial ornamental plant grower or keen gardener, our experts are here to support you every step of the way.
“As a professional gardener, I was contracted to plant and maintain the hanging baskets for a pub.
The pub owners wanted something vibrant and low-maintenance, so I decided to use Mad Company’s moisture-retaining blend in the soil mix for the baskets.
The results were outstanding! Not only did the baskets stay hydrated for longer periods, but the plants also thrived without the need for constant attention. The flowers were lush, vibrant, and consistently in bloom throughout the season, despite some unusually hot and dry weather.The pub’s management was thrilled with how beautiful and full the baskets looked, and I saved a significant amount of time on watering and maintenance. The added bonus was the improved soil structure, which helped the roots establish more quickly and ensured the plants had steady access to nutrients.
Jackie Brinklow, Professional Gardener
I’ve used many different products over the years, but this one really stood out for its effectiveness and ease of use. I’ll definitely be recommending Mad Moisture to other clients, especially for projects where sustainability and low maintenance are key!”
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Achieve Consistent and Vibrant Produce with MAD Moisture, MAD Moisture+, and MAD Maxx’d
As a grower dedicated to delivering quality ornamental plants, you know that enhancing your growing media’s water ...
