IMPROVE YOUR STRIKE RATE AND ACCELERATE ESTABLISHMENT
Scientifically formulated, organic water retention gel.
ECO-FRIENDLY PRODUCTS FOR FORESTS & WOODLANDS
Year after year, the challenges of soil health, water management, and changing weather systems have a significant impact on timber quality and forest productivity. Healthy forests are crucial to the well-being of our planet and essential for sustainable development.
Work with MAD Company to improve your Strike Rate by up to 90%, significantly reducing replanting costs and boosting your forest’s carbon capture potential. Our bespoke soil-enhancing formulations, grounded in soil science and driven by a passion for change, restore vitality to forest and woodland soils. These formulations increase the microbiome activity, ensuring your soil becomes healthier and more resilient each year.
Tackle the challenges of water retention and reduce the need for supplementary irrigation, leading the way in sustainable forestry. With resilient soil supporting forest health, your trees can withstand extreme conditions and climate variability. Robust soil health naturally promotes pest and disease resistance, reducing the need for chemical treatments.
Reach out to MAD Company to discover how to increase your ‘STRIKE RATE’ when planting trees.
Take the lead in sustainable forestry
The challenges of soil health, water consumption and weather systems are real and have a huge impact on tree survival and forest production.
Our senior management team collaborates closely with Durham University, bringing their expertise in regenerative farming and soil health to ensure the best outcomes. Together, we’ve developed a sustainable range of products backed by reliable data and evidence. At our Plantation, we cultivate a variety of trees specifically for biomass production.
You can have confidence that our MAD products are of the highest quality.
Discover THE BENEFITS OF our revolutionary approach to sustainable forestry
IMPROVED STRIKE
RATE
SPEED OF
GROWTH
Increased water /
nutrient retention
INCREASED CATION
EXCHANGE
INCREASED
MICROBIOME
EASY
APPLICATION
BUILDS DISEASE
RESISTENCE
CARBON NEGATIVE
PRODUCTION
FREQUENTLY ASKED QUESTIONS
MAD Moisture increases water and nutrient capability, soil, organic matter, and fertility. During dry periods or with reduced irrigation, MAD Moisture provides a homogeneous water supply, reducing tree stress and ensuring healthy growth.
A measured amount is applied to the base of the planting hole and the tree planted on top.
One time application, the MAD Moisture remains active in the soil for up to 5 yrs.
To increase your ‘STRIKE RATE’ use every time you plant a tree.
Fertilisation can be reduced but not completely replaced.
MAD Moisture improves soil structure, organic matter, permeability, and nutrient availability for trees.
It remains active in the soil for up to 5 yrs and degrades into humus.
MAD Moisture slowly releases water to the trees, thereby improving water use efficiency. It also promotes better water distribution within the soil.
No, as MAD Moisture is designed to release water slowly and prevent excessive moisture buildup.
MAD Moisture has a neutral pH value and does not change the pH value of the soil. It is active in a wide soil pH range of 4 to 9.
Store in a cool, dark and dry place. It has a shelf life of at least 2 years in closed bags.
Yes, we have developed using MAD Moisture on existing trees planted – please contact the MAD Team directly for guidance.
Mix MAD Moisture with the substrate and incorporate it, approx. 5 -10 cm below the surface or close to the roots of trees or where the roots grow. (Direct application to the surface is not recommended).
“As a professional gardener, I was contracted to plant and maintain the hanging baskets for a pub.
The pub owners wanted something vibrant and low-maintenance, so I decided to use Mad Company’s moisture-retaining blend in the soil mix for the baskets.
The results were outstanding! Not only did the baskets stay hydrated for longer periods, but the plants also thrived without the need for constant attention. The flowers were lush, vibrant, and consistently in bloom throughout the season, despite some unusually hot and dry weather.The pub’s management was thrilled with how beautiful and full the baskets looked, and I saved a significant amount of time on watering and maintenance. The added bonus was the improved soil structure, which helped the roots establish more quickly and ensured the plants had steady access to nutrients.
Jackie Brinklow, Professional Gardener
I’ve used many different products over the years, but this one really stood out for its effectiveness and ease of use. I’ll definitely be recommending Mad Moisture to other clients, especially for projects where sustainability and low maintenance are key!”